Sonos’s brand was at an inflection point, already a household name in consumer tech and electronics, barrelling toward bigger goals. They were in need of a partner that could help strengthen their approach to social as a key touch point with their existing and prospective customers.
From organic to paid social, to new business verticals, Fem has partnered across organizations at Sonos to act as their integrated social agency of record. With services ranging from social strategy, to reporting, analytics, brand and content development, and community management, Fem has helped Sonos execute on its goals, tapping into new and existing global audiences with data-backed insights, and targeted precision.
• organic social + brand editorial
Social Strategy
Content Management
Strategic Projects
Community Management
Reporting + Analysis
Sonos approached Fem to guide their shift to a data-driven social approach. Immersing ourselves with the brand editorial creative team and suite of social tools, Fem facilitated a seamless shift from ad-hoc publishing to a strategic flighting system and reporting cadence. Now, all creative published on social is optimized visually and graphically with regard to KPIs around engagement and growth. The feedback loop provided by Fem’s community management services and direct interaction with customers has proven a key piece of our partnerships’ success.
• paid social
Community Management
Reporting + Analysis
Sonos, a largely direct to consumer brand, invests heavily in social media as a marketing channel for sales. Already a well-established procedure, there was one piece of the puzzle missing–CX on social, and it showed in sentiment reports. Fem stepped in to monitor, engage, triage, and report feedback received from the online community. This service has proved an invaluable reputation management tool for the brand, as a feedback loop to global paid media and creative strategy.
• Sonos radio advertising + b2b verticals
Brand Strategy
Social + Content Strategy
Growth Strategy + Media Management
Sonos engaged Fem to build a brand around its advertising publishing arm, Sonos Radio Advertising. Establishing key channels and content pillars to target and reach the highest opportunity audience, advertising partners, we utilized a hybrid paid and organic approach on social to execute on that strategy. What resulted over time was a distinct brand, a strategic follower base and community, and proof from sales attribution of recurring, happy advertisers returning to the platform for airtime.
