We manage social media and measure performance to optimize creative strategies for brand teams. Is your audience vocal? Fem offers community management communications to scale, providing a white-glove social experience for your customers.
• SERVICES WE OFFER
Social Brand + Content Strategy
Community Management
Social Business Solutions
Content Management
Insights + Reporting
• Social Brand + content Strategy
Brand + Competitive Social Audit
Voice of Customer Analysis
Strategic Content + Channel Recommendations
Social Guidelines: Tone + Visual + Assets Considerations
Brand Social Playbook
Through a deep immersion methodology, Fem distills your business and marketing team’s strategic objectives with our knowledge of the social ecosystem to create a bespoke strategy tailored to grow awareness, engagement, and followers from your target demographics. What we deliver through our discovery and strategy design process is a repeatable social content framework that helps creative teams flourish and marketing teams prove the true value of their social media.
• Community Management
One-to-one Engagement
Monitor + Triage Escalations
Engagement Volume Reporting
Qualitative Analysis
Community Management Playbook
On social, monologues fail and dialogues win. Every time. Your brand is more than a voice on social. It’s personification activated. Don’t just tell your story. Engage your audience in it. Fem provides full-service community management across the social spectrum for your brand. Using social software for scaled communications and reporting, Fem delivers an authentic social personification of your brand and a critical touchpoint in your customer’s experience. We provide quantitative and qualitative reporting on community metrics (engagement volume, sentiment, themes and trends) at a defined cadence so you remain in touch with the customer experience and the overall perception of your brand.
• Social business solutions
Social Listening + Strategy
Brand Mergers + Integrations
Content Optimization - Reporting Infrastructure + Analysis
Crisis Communications for Social
Fem is experienced in and available to consult on a variety of projects that fall outside of core social strategy or daily social media operations. That can mean anything from pointed social listening analysis in crisis communications to navigating the migration of social platforms in an acquisition. Whatever your need, Fem has the resources and connections to help deliver a seamless solution so you can focus on larger business objectives.
• content Management
Define Content Strategy + Pillars
In-House Creative Team Collaboration
Calendaring + Scheduling + Publishing
Monitor + Reshare + Promote User Generated Content
Fem works hand-in-hand with social and creative teams to manage and flight social media content optimized for engagement. Fem will take into consideration your brand and channel objectives, and deploy content strategically to drive awareness, conversation, and increased brand trust with your audiences. We develop and manage content roadmaps that ladder up to your brand's overarching content strategy in order to drive results for your business.
• Insights + Reporting
Weekly Retrospectives
Monthly Performance Overview
Ad hoc Campaign Reporting
Cross-functional Reporting (PR, Advocacy, etc.)
Brand + Content Sentiment Analysis
Understand what drives your audience’s decision-making, build more accurate and comprehensive brand personas, and take a more targeted approach to your marketing strategy on social. Month-over-month, Fem will measure social content performance and weigh brand sentiment across channels to keep creative and strategic stakeholders informed on how social is tracking to your KPIs. This cadence of reporting and feedback has proven uniquely valuable for existing creative stakeholders – empowering teams to optimize content for what’s most engaging to both new and existing audiences.
