A client-services agency, FNDR jumps from brand category to category, working with transformative companies at the bleeding edge of technology.
FNDR engaged Fem to develop social media guidelines and a channel strategy to help define their audience personas and create content pillars for targeting. What we delivered was an actionable social strategy enabling a brand that fills so many hats to go-to-market with clarity around what it does best. Brands on their roster include, but are not limited to: Snapchat, Patreon, Daily Harvest, Airtable, Sonos, and many more.
• organic social
Social Strategy
Content Management
Social Guidelines Document Development
FNDR is rooted in strategic leadership - needless to say, there’s a lot to cover on that subject. Working side-by-side with some of the greatest minds in the world they sure have plenty of stories to tell. We were tasked with defining social roles by channel and developing provocative content pillars to reach more friends online.
• Paid social
Audience Targeting Development
Launching a new social channel is hard enough, but in order to get the word out about the FNDR experience, Fem developed specific paid audiences targeting: Thought Leaders, Publishers, Venture Capital, and Tech companies. The secret sauce is knowing that you can’t be everything to everyone. It's through awareness and reaching the right people that you become seen on social.
