Arcadia, a mission-driven climate technology brand, came to Fem for help clarifying and strengthening their brand and content strategy for social.
Our scope encompassed everything from positioning, to messaging, to channel-defined tone of voice, as well as a comprehensive content strategy. Through our immersion-based methodology, Fem helped unlock deep insights around the core strengths and benefits of the brand and its products, in order to define and deliver a set of customer-centric brand guidelines the creative team could execute to achieve targeted growth.
Fem is now an ongoing consultant in the Arcadia social execution pipeline. Reporting on social performance and KPIs, integrating efforts with cross-functional teams and agencies, and strategically flighting, monitoring and engaging with content–the relationship continues to evolve through repeated success.
• organic social
Social Strategy
Content Strategy
Project Management
Reporting
Community Management
With the strategy set in phase one of our engagement, we went to work with Arcadia's content team, executing on social with a clearer focus. Project management, integrated planning and tactical creative organization have proven key in our ongoing success. We collaborate with our clients to create guardrails that ensure social execution is always on strategy, saving teams time and energy to focus on the content that works.
