FEM Marketing uses Google Analytics and Email analytical software to determine changes that need to be made to increase traffic and website duration.


Without knowing where and why users are coming to your site and where they’re going when they land on your page - acquisition is meaningless. We examine user flow - where they come from and why.  Was it direct traffic, organic traffic or did they click upon one of our ads.  Analytics helps us determine what’s working and what is not - so we can work together to create the best strategy possible.

  • Google Analytics Reporting
    • Vistor Overview
      • Sessions | Page Views | Duration on Site | New vs. Returning 
    • Audience
      • Demographics 
      • Location
      • Desktop vs. Mobile
    • User Acquisition
      • Website Traffic (Direct, Organic or Paid) 
      • SEO 
      • Social
    • Behavior Flow
    • Conversions
      • Goals | eCommerce | Attribution